New Delhi [India], August 30: Fydo has introduced India’s most advanced smart loyalty platform, aiming to redefine how customers engage with retailers. The platform promises to boost customer retention by up to 10x, sparking enthusiasm among businesses across the country. Backed by leading names like Microsoft and NASSCOM, this “Made in India” solution empowers retailers—from small-town shops in Tier 2 cities to big urban enterprises. Fydo converts one-time buyers into loyal customers while driving revenue growth in today’s competitive market.
Founded in October 2020 by Satyajeet Patnayak and Dharam Chand Patnaik, Fydo began as a deals and discovery app before shifting to loyalty solutions after input from retailers nationwide. With India’s loyalty program market projected to expand at 18.3% annually, reaching nearly US$3.58 billion this year, Fydo is well-positioned. Using artificial intelligence, it analyzes customer behavior to deliver personalized rewards, cashback offers, and exclusive deals that move beyond generic discounts. As CEO and co-founder Satyajeet Patnayak explains:
“We are not just building loyalty programs; we’re creating emotional bonds that deliver tangible business outcomes. Post-pandemic, customers demand value and personalization. Fydo enables businesses to retain customers at rates up to 10 times higher than traditional systems—boosting repeat purchases by over 30% and cutting churn to less than 5%.”
What differentiates Fydo in the competitive loyalty landscape is its intuitive, technology-driven features tailored to India’s diverse retail ecosystem. Retailers can easily integrate via mobile apps on the Google Play Store and Apple App Store, unlocking real-time analytics, customizable campaigns, and instant reward redemptions. For SMEs, especially in underserved states like Odisha, Fydo’s home base, the platform offers a level playing field against e-commerce giants by enabling data-backed customer engagement.
The excitement among merchants is growing. With loyalty trends in 2025 gravitating toward AI-powered personalization and sustainability, Fydo stands at the forefront. An April 2025 update launched a Partner App for merchants, offering enhanced customization and predictive insights. This update further cements Fydo as an essential tool for forward-thinking retailers. A representative of a leading fashion chain remarked:
“Fydo has transformed how we connect with customers. The AI insights alone doubled our repeat sales in just months—it feels like a true loyalty superpower.”
Fydo’s global presence is expanding too. By showcasing at Slush (Finland) and GITEX Dubai, the platform is reshaping the trajectory of Indian retail. With plans to expand into international markets and integrate blockchain technology for secure reward systems, Fydo continues to innovate.
For retailers aiming to grow, Fydo invites merchants to download the Fydo Partner App. As India’s trailblazing loyalty platform gains momentum, one thing is clear: customer retention is not just a metric—it is the cornerstone of retail success. With more innovations on the horizon, Fydo is set to redefine how businesses reward loyalty.
For more information, visit: Fydo – India’s Trusted Customer Loyalty & Rewards Platform
